The recruitment landscape in Atlantic Canada is shifting - quickly. An aging population, tighter candidate pools, and growing competition from other provinces and remote-first employers mean the way we attract and keep talent is evolving.

In this session, JMC HR Consulting will explore six key trends shaping the next few years of hiring, from radical flexibility and skills-based recruitment to AI-enabled hiring, purpose driven employer branding, expanding talent pipelines, and unlocking growth opportunities within your existing team.

We’ll share New Brunswick–specific insights, examples from across the region, and practical ideas you can take back to strengthen your recruitment strategies. Together, we’ll explore how to adapt, stay competitive, and continue building strong teams for the future of work in Atlantic Canada.